Oyatsumart vs. Tokyo Treat vs. Sakuraco: Which Box is Right for You?

Japanese snacks are one of the most popular and widely recognized parts of Japanese pop-culture, especially with the rise of social media platforms such as TikTok and Instagram. Especially for those outside of Japan, it might be difficult to get your hands on Japanese snacks, and with this demand growing steadily every year several different online shops have established themselves as a way of making sure you get your Japanese snack fix every month; but with so many options, which is the best? Let’s take a look at the top brands and compare!

Oyatsumart vs. Tokyo Treat vs. Sakuraco: Which Box is Right for You?

Tokyo Treat - Modern and Contemporary Treats

Tokyo Treat is one of the leading Japanese snack subscription box merchants, with over 20,000 reviews and a 4.8/5 average rating as of June 2025. While the contents vary month-to-month, the snacks in a Tokyo Treat box are often modern and pop-culture focused Japanese treats you might find at a convenience store or supermarket: snacks like various KitKat flavors, ramen, anime-themed snacks, and more are common.

Pricing: starting at $37.50/month, or as low as $32.50/month with annual subscription. Subscriptions are offered in 1, 3, 6, and 12 month intervals.

Tokyo Treat is recommended more for those that are into the more modern side of Japanese culture and snacks, focusing more on currently trending snacks and the latest flavors in addition to offering goods that collaborate with anime and gaming brands.

Sakuraco - Traditional and Cultural Japanese Goods

Sakuraco is another top contender in the Japanese snack subscription market, with a stronger focus on the more traditional aspects of Japan and marketing themselves with a more elegant, sophisticated and historical feel than many of its competitors. While also offering a variety of Japanese snacks, these treats are what are widely known as “wagashi”--that is, traditional and artisanal Japanese snacks such as senbei, green tea, matcha, and more culturally significant goods and flavors. 

Pricing: starting at $37.50/month, or as low as $32.50/month with annual subscription. Subscriptions are offered in 1, 3, 6, and 12 month intervals. 

Sakuraco is more focused on the complex flavors known throughout Japanese culture, with a focus both on Japan as a whole historically as well as many of the specific flavors that can be found across specific regions. This subscription box is recommended for those who want to focus more on Japan’s culture rather than pop-culture, especially from a historical perspective, and is ideal for those who prefer more subtle, traditional flavors as opposed to modern day candies and flavors.

Oyatsumart: A Blend of Modern and Traditional Japan

Oyatsumart is based in Tokyo, and offers the perfect mix of both contemporary, pop-culture focused modern Japanese treats as well as more authentic, traditional tastes of Japan. What’s more, Oyatsumart offers different themes every month, often focusing on different regions across Japan and their specific flavors and specialties.

Pricing: starting at $39.99/month, or as low as $29.99/month with annual subscription. Subscriptions are offered in 1, 3, 6, and 12 month intervals. 

One thing that sets Oyatsumart apart from its competitors apart from its complete snack profile of both traditional and modern treats is the bang you get for your buck; while other Japanese snack subscription boxes give you small sample of a variety of different goods, Oyatsumart gives you the full-sized, unopened package of included treats. Not only does this mean you have more snacks, but you can also erase safety concerns, with expiration dates in Japan written on the package as a whole rather than the individually wrapped pieces. With a wide variety of the most popular and trendy snacks across both the traditional and modern Japanese snack spheres, fans who truly want to taste Japan can do so with one subscription.

The Japanese snack market has a number of different marketplaces to choose from, but it’s best to explore each and choose one depending on whether you’re looking for a more modern and fun taste of Japan, or a more historically rich, complex taste of Japan’s cultural legacy. Take a look and dive into the box that you feel is best for you!