Where to Buy Japanese Snacks Online (2025 Guide)
With Japanese snacks skyrocketing in popularity in recent years, especially due to their virality across social media, it may seem daunting to try to get your hands on some without taking a trip to Japan yourself and returning with a suitcase full of treats. That isn’t your only option, thankfully, as a wide array of Japanese snack merchants have established themselves as a reliable source of treats wherever you are in the world, but which site is right for you? Let’s take a closer look!
Before we dive into the online stores, it’s important to highlight the two main ways retailers offer Japanese snacks: subscription-based boxes and individual purchases. Most retailers in the Japanese snack sphere will specialize in either one or the other, so it’s important to understand which kind of purchase you want to make before settling on a retailer. For those who want fun, often themed assortments of treats delivered to them every month, a subscription-based box retailer is the better option. For those that want to purchase individual snacks or want to purchase treats on their own schedule, then standard retail sites should be your pick.
Subscription Box Retailers
Tokyo Treat
Tokyo Treat is a long-standing name in the Japanese snack subscription box business with a focus on Japan’s pop-culture side. Every month, subscribers can get a variety of trending Japanese snacks, with a mix of sweet and savory and often featuring goods that have a focus on anime, gaming, and other Japanese pop-culture icons with a colorful, fun-forward approach to the snack game.
Another well-established subscription box merchant, Sakuraco differs from its competition in that it focuses more on traditional and culturally-forward Japanese treats rather than those you might find at a convenience store or in line with Japanese pop culture. From its designs, presentation, snack selection, and flavor profiles, Sakuraco’s subscription boxes focus on regional flavors and more authentic Japanese goods such as dagashi, wagashi, matcha, kinako, and more. For those who prefer a recurring snack subscription centered around Japan’s cultural and historical side, Sakuraco is your go-to.
One of the original online stores specializing in subscription-based Japanese snacks, Bokksu has a focus more geared towards artisanal Japanese snacks that may be more rare across the country as well as refined Japanese snacks, such as authentic matcha and tea varieties. While there are some a la carte options for their goods as well, their most prominent offerings are through themed subscription boxes that are more geared towards those that want to explore Japan’s more artisan-crafted treats without missing the complexity and traditional Japanese flavors.
Individual Snack Retailers
An online Japanese snack market owned by Bokksu, Sugoi Mart is a massive online retailer that sells not only Japanese snacks, but also a wide variety of other Japanese goods, such as tableware, collectibles, and more. They also stock a wide variety of Japanese ingredients, drinks, and other food items, so you aren’t limited only to sweets. Their stock features the latest goods and flavors found in Japan, and also ship worldwide!
Japanese Taste is another Japanese snack retailer, but similar to the Sakuraco subscription box, tends to focus its inventory mainly on the more traditional and cultural side of Japanese snacks and cuisine. Like other retailers, they offer Japanese ingredients, snacks, sauces, groceries, and more, while also selling harder-to-find and local Japanese culinary items with worldwide shipping for those who may not have access to them nearby.
A simple yet well-established online store, Japan Snack Store does exactly as its name implies and sells a vast amount of Japanese snacks to customers wherever they may be. Offering competitive prices and a simple, easy-to-navigate interface, Japan Snack Store is like entering a virtual convenience store in Japan with all of the most well-known Japanese snack varieties available for purchase, whether sweet or savory. While they do have some pantry goods available, such as sauces or ingredients, their focus is mainly on snacks.
It may be difficult to choose a store that’s right for you, especially when you aren’t sure whether you prefer to have a regular, snack-subscription-based order or simply want to order snacks when it’s convenient for you. For those that want the best of both worlds, Oyatsumart is your one-stop shop to get everything you’d want when it comes to the world of buying Japanese snacks online: we offer the latest and most popular Japanese snacks while also offering a premium selection of traditional Japanese snacks and flavors, and for those who decide they want to subscribe for a fun and tasty box filled with exclusive Japanese snacks delivered to their door every month, we also special subscription boxes, with exclusive regional-themed boxes as well to keep your interests piqued and to help you discover the flavors that make up Japan. Happy munching!
