News

Hot Weather, Cool Snacks - ChocoMint Season Begins in Japan!
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MartOyatsu April 24, 2026
Hot Weather, Cool Snacks - ChocoMint Season Begins in Japan!

As May arrives in Japan, the weather begins to shift from comfortable spring days...

Refreshing and Satisfying - The Rise of Citrus and Salt Flavors in Spring!
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MartOyatsu April 17, 2026
Refreshing and Satisfying - The Rise of Citrus and Salt Flavors in Spring!

As the weather begings to warm up through late April and May, the Japanese...

A Different Spring Flavor - Mountain Vegetables and Japanese Snacks
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MartOyatsu April 13, 2026
A Different Spring Flavor - Mountain Vegetables and Japanese Snacks

Cherry blossoms aren't the only aspect of nature in Japan that gets more attention...

Golden Week and Japanese Snacks
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MartOyatsu April 06, 2026
Golden Week and Japanese Snacks

Late April brings one of the busiest travel periods of the year to Japan....

Sweet and Sour Spring - Umeboshi and Sour Plum Flavored Snacks
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MartOyatsu March 13, 2026
Sweet and Sour Spring - Umeboshi and Sour Plum Flavored Snacks

As spring arrives, the food industry begins its shift toward a very traditional and...

March and Matcha - a Look into Matcha Snacks
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MartOyatsu March 06, 2026
March and Matcha - a Look into Matcha Snacks

March in Japan brings a massive change to the snack aisles, and it is...

Demons Out! Luck In! The Japanese Snack Scene of Setsubun
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MartOyatsu January 30, 2026
Demons Out! Luck In! The Japanese Snack Scene of Setsubun

While Feburary is almost exclusively given to the atmosphere of Valentine's Day and the...

Happy Holidays - Winter Seasonal Snacks in Japan!
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MartOyatsu January 01, 2026
Happy Holidays - Winter Seasonal Snacks in Japan!

Winter is here, and with the holiday season making a grand entrance all across...

Japanese Snacks Versus Snacks Abroad: What's the Difference?
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MartOyatsu September 29, 2025
Japanese Snacks Versus Snacks Abroad: What's the Difference?

One of the most jarring differences in the snack scene that tourists might notice...

The Flavors of Okinawa: Tropical, Fruity, and Earthy!
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MartOyatsu September 28, 2025
The Flavors of Okinawa: Tropical, Fruity, and Earthy!

When you picture Okinawa, Japan’s southernmost island region, you might picture beautiful beaches, tropical...

Fall and Halloween in Japan: Cute, Spooky & Delicious Treats!
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MartOyatsu September 01, 2025
Fall and Halloween in Japan: Cute, Spooky & Delicious Treats!

It’s officially September, and with the changing of the seasons and the cooling of...

Japan's Seasons in Snacks - Limited-Edition Flavors for Each Season!
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Oyatsu Mart May 26, 2025
Japan's Seasons in Snacks - Limited-Edition Flavors for Each Season!

Like many parts of the world, Japan loves its limited-time flavors that come around...